According to DownSound producer Cordel Skatta Burrell, “We found an opportunity to put some real vibes back into the dancehall with a high energy rhythm that the streets can relate to.”
Kartel features on How Mi Grow; Ishwana on Long Fingernail; Chi Ching Ching, Weh Dat Aguh; and veteran DJ artiste Harry Toddler’s appears on Use To.
Toddler explained in a press release that “the rhythm a run the road hot.”
Burrell added: “The women are really loving the Ishawna’s “long fingernail” track, they are identifying with it in a big way and the men also like it . ‘Weh Dat Aguh’ featuring Chi Ching Ching, who understands the streets, is really working on the ground. Ching gives us what the street wants.”
He continued: “Harry Toddler did a great job and has always supported DownSound Records and of course you know Vybz is the master of any rhythm.”
A medley video was shot last week.
“The video is fashion driven and you will see Ishwana with a brand new look. The video also highlights some of the real social issues confronting this country like when Kartel says “Poverty is a prison” and more importantly, ‘Bun di devil, Jah totally,’” DownSounds CEO, Josef Bogdanovich, said.